Skip to main content

New Logo to Enhance College's Branding

Samples of each college (UMSL DAILY, 2014)

The University of Missouri-St. Louis College of Optometry is joining with the rest of the UMSL campus to showcase our unity with a new logo. The new logo will help define the college and also bring us together with the rest of the campus.

Over the years, the branding and feel of the College of Optometry has evolved. The new look and logo is a small step, but can have a huge impact on identifying us not only as the College of Optometry, but also as part of the larger UMSL campus.

Janice White, the interactive graphic designer for the College of Optometry believes, "The new logo is clean, fresh, and crisp.  Seeing the logo over and over will hopefully bring more awareness to the College of Optometry as well as unifying the college with the UMSL campus."

Each college on the UMSL campus will use similar logos to help unify the UMSL brand.  As the new logos begin to emerge across campus, we are pleased to have already begun implementing the new look into our marketing materials.  This new logo will give the College of Optometry a consistent look and will be simple, yet bold in identifying who we are as a college and a university.

Program Director Nick Palisch sees the new logo as an opportunity to identify, market, and promote the one and only optometry school in Missouri. "The new logo will help to identify us as a unified campus and will allow all our marketing materials and clothing to be unified," Palisch said.   The new logo is more than just a logo; it is a step to creating a bold and identifiable approach to who we are as a college.  "When I first arrived at the College of Optometry I realized we had several different logos, a lack of consistent marketing materials and a wide array of logos on clothing our students, faculty, and staff wear," commented Palisch. 
As the new branding is rolled out to all of the colleges on campus we are excited to jump on the bandwagon and show off our new logo to everyone.  "The future of identifying who we are is bright and simple recognition from our logo is a huge step in branding who we are as a college," Palisch said.  The new logo will become the approved logo for all clothing and marketing materials over the next several months. 

In a recent UMSL Daily story, Looking good by Bob Samples, he explains how the new logo was created and how it will help to reinforce the UMSL brand and its position.


Popular posts from this blog

UMSL Students Flourish: Receive Awards, Honors, and Leadership Positions at Optometry's Meeting

In the College of Optometry’s 37-year history it is very likely that UMSL pride has never been more evident than it was June 21 – 25 in Washington, D.C. at Optometry’s Meeting. UMSL dominated the honors awarded to students and won the respect of the 2,300 students nationwide who were in attendance.  Want proof?
How about this: 1. Recipient of one of  AOSA's highest honors: "The Spirit Award" 2. Two recipients of the College being awarded a first place $15,000 scholarship in a highly competivie national competition 3. One UMSL student elected as the National Liaison to the AOA Contact Lens and Cornea Section 4. One UMSL student was selected as one of two finalists for AOSA National President (the election will be held at a later date).
UMSL’s presence was made known at the very beginning of the meeting when Kate Hamm (’19) was selected to perform the National Anthem at the Opening Ceremony of Optometry’s Meeting.  It just continued to get better.  The Spirit Award, given annual…

UMSL Hosts the 2017 Association of Optometric Contact Lens Educators 34th Annual Educational Workshop

The UMSL College of Optometry was host to 56 contact lens educators from all of the Colleges in North America as well as 23 representatives from contact lens industry sponsors as host of the 34th Annual Association of Optometric Contact Lens Educators(AOCLE) Annual Educational Workshop, held June 1 – 3.  The theme of the meeting was ““Scleral Lenses: The Good, The Bad, The Technology.” Guest lecturers included renown scleral lens innovators Drs. Christine Sindt and Jason Jedlicka.  Attendees had the opportunity to participate in workshops pertaining to scleral lens evaluation and fitting.  A highlight of the workshop was a tour of the new UMSL Patient Care Center.  The organizing committee consisted of Drs. Julie DeKinder, Vinita Henry, Ed Bennett, and Beth Henderson with Dr. DeKinder doing a wonderful job as Chair of the committee.  And she was very pleased to have this opportunity as she relates: “It was an honor to host the AOCLE at UMSL.  Having the opportunity to showcase our new…

Farewell and Good Luck Class of 2017

Farewell, Young Doctors. Go Be The Vision. Dear Class of 2017;
This was Nick's final email email to the Class of 2017 on Thursday, May 11, 2017.—23,890+ emails later… Today, May 12, 2017 they graduate as Doctor's of Optometry.  Please indulge me for a bit… If I were to give your commencement address…Here is what I would have to say to each of you and to be honest—I don’t like goodbyes, so this will help capture my thoughts and feelings.  Today, we celebrate your commencement.  Cheers- Nick
This is all because of you.
Four years ago each of you began a journey together—not knowing what to expect or what to do, but you quickly learned the next four years would be a challenge.  Through it all though, you stood tough.  Quite frankly, it wasn’t always easy and I am sure moments questioning your decision crossed your mind—maybe more than once.  Always remember this: If it was meant to be easy then everyone would be here, but that is not the case.  You are one of a small group of dedicat…