Skip to main content

Posts

Showing posts from July, 2014

New Logo to Enhance College's Branding

Samples of each college (UMSL DAILY, 2014) The University of Missouri-St. Louis College of Optometry is joining with the rest of the UMSL campus to showcase our unity with a new logo. The new logo will help define the college and also bring us together with the rest of the campus. Over the years, the branding and feel of the College of Optometry has evolved. The new look and logo is a small step, but can have a huge impact on identifying us not only as the College of Optometry, but also as part of the larger UMSL campus. Janice White, the interactive graphic designer for the College of Optometry believes, "The new logo is clean, fresh, and crisp.  Seeing the logo over and over will hopefully bring more awareness to the College of Optometry as well as unifying the college with the UMSL campus." Each college on the UMSL campus will use similar logos to help unify the UMSL brand.  As the new logos begin to emerge across campus, we are pleased to have alr