New York Times’ Best Seller Author to Speak at UMSL| Optometry Fechner Day The University of Missouri-St. Louis College of Optometry’s 13 th Annual Fechner Day will be held on Friday, October 24, 2014 at 12:30pm in Lucas Hall Room 100. Fechner Day is celebrated at many academic institutions including an annual international conference. The tradition has continued at UMSL thanks to the generous support of Dean Davis. The College of Optometry pays tribute to Gustav Fechner (1801-1887), a German experimental psychologist, who founded psychophysics and formulated Fechner’s Law, a landmark in the emergence of psychology as an experimental science. Fechner believed that one can better understand the brain by measuring the relationship between a stimulus and behavior. He developed a variety of methods and statistical techniques to measure behavior. Today when optometrists measure many aspects of vision including a patient’s visual...
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